Message Machine: "You Probably Don't Know Janet"

by Jeff Larson, Al Shaw and Lois Beckett

March 6, 2012, 5:29 p.m. EST

Campaigns are increasingly tailoring their messages — and their funding requests — using massive databases of personal information about potential voters. Here are six variations of a Thursday night message from the Obama campaign, based on emails submitted by 190 recipients across the country. Click a tab to select an email. Then hover over the other tabs to compare your selection to the others. Related Story »

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