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Message Machine: "You Probably Don't Know Janet"

Campaigns are increasingly tailoring their messages — and their funding requests — using massive databases of personal information about potential voters. Here are six variations of a Thursday night message from the Obama campaign, based on emails submitted by 190 recipients across the country. Click a tab to select an email. Then hover over the other tabs to compare your selection to the others. Related Story »

  • Email 1
  • Email 2
  • Email 3
  • Email 4
  • Email 5
  • Email 6
155
People in our sample got this email

About This Group

Gender
M
F
Age
17
74
Previous Donor?
yes
no
Requested Donation
$3
$300
Subject Line# Emails
Janet just found out151
Janet from Accokeek3
Meet Janet1
This email, which touted the chance to win a seat at a dinner with the President, asked some recipients for a donation of $3 and others for a donation $25. Many of those who received the e-mail told us they had not donated to Obama for America before.

You probably don't know Janet from Accokeek, Maryland.

But you two could be having dinner with President Obama together sometime soon.

Janet was the first guest selected for the next Dinner with Barack. And we're counting down the hours until we draw the next name.

The second seat could be yours -- you'll be automatically entered when you donate $XX or whatever you can today.

Janet told us that when she donated $XX last week she was just trying to show her support for the President.

No one ever thinks they'll be picked until they are.

Take the chance. Chip in $XX or more today to be automatically entered:

https://donate.barackobama.com/The-Second-Guest

Thanks,

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

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